Last summer, Alabama rapper Yelawolf found himself in a Ferndale recording studio taking a meeting with Eminem.
The Alabama rapper didn't know it at the time, but he was being sized up by Slim Shady. Em was getting ready to re-launch Shady Records, which had gone dormant when his career was put on hold several years ago, and he wanted to see if the lanky, heavily-tattooed MC would be a good fit for the Shady Records roster.
"I just thought it was a meet and greet; I really didn't know what was going on," Yelawolf recalls while on a Philadelphia-bound tour bus from
New York earlier this month.
He remembers Em pounding Diet Cokes — "I think he drank like a 12-pack while we were sitting there" — and the meeting going, in a general sense, well. And apparently it did: In January, Shady Records announced Yelawolf was joining its family.
Since inking with Em's label, Yelawolf — who performs at the Royal Oak Music Theatre tonight with fellow recent Shady Records signees Slaughterhouse — has seen his profile rise considerably.
Previously best known in hip-hop circles for his acclaimed 2010 mixtape "Trunk Muzik," which showcased his Southern drawl, lightning-quick rhymes and razor-sharp wordplay, Yelawolf has landed on hip-hop magazine XXL's cover twice in a row: alongside Em and Slaughterhouse for the February issue, and this month in the mag's prestigious "Freshman 10" list of up-and-comers.
This summer he'll launch his major label debut, "Radioactive," and support it on the Vans Warped Tour. He's also opening a number of dates on Lil Wayne's "I Am Music II" tour.
"There's a lot of excitement, obviously," says Yelawolf, who grew up in the early '80s but doesn't like sharing his age. "When you get a co-sign from (Eminem), it's definitely career-changing."
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